An idea needs people who believe in it.
Before a launch,
there’s a conversation.
I co-founded Prosper Collective to help brands find their place in Web3. We worked with emerging projects and established businesses, bringing launch support, marketing, and creative direction into the same conversation.
I was one of the first people clients spoke to. Onboarding meant understanding what they wanted to build, helping shape a direction they could believe in, and bringing the team around it.
That’s the part of selling I care about: making an idea clear enough that people can see its value. The same thinking carries into a campaign. The client needs confidence in the direction; the audience needs a reason to care.
A few clients from that journey show how the approach changed with the ambition.
LoudPunx / Rolling Loud Launch advisory & design alignment · 2023A global music brand.
A new way to belong.
Rolling Loud already had the culture, the stages, and the fans. LoudPunx was its own step into Web3: a digital collectible built around lifetime VIP access to its festivals worldwide.
The commercial idea was easy to understand. For a fan who kept coming back, the value was a place at future shows. The collectible connected that experience to an identity they could own.
We provided some launch advice and helped the design team stay aligned with the NFT market.
Gross mint proceeds · February 2023
3,103.5 ETH equivalent, paid in ETH and WETH.
Estimated USD value at the time of mint.
Secondary trading volume
The promise reached
the festival gates.
By May 2023, Rolling Loud co-founder Tariq Cherif reported roughly 800 LoudPunx holders attending the LA festival and more than 300 attending Thailand. The product was already being used in the world it came from.
For me, this is what makes the story compelling: a clear reason to buy, a recognizable creative world, and an experience that made the promise tangible.
Our work with Dininho took on a broader scope.
From a festival crowd
to a playable world.
Dininho Adventures Launch direction, marketing & branding · 2022There was already
a world to love.
Dininho had a game on Nintendo Switch, a recognizable character, and a playful universe. Bringing it into Web3 meant introducing that world to a new audience.
Prosper fully directed the NFT collection’s launch, alongside its marketing and branding. I guided the overall direction and coordinated the team, keeping the client’s vision connected to the campaign, creative work, and launch.
For me, the appeal starts with what people can picture themselves being part of. Here, that was a world with personality, play, and other people inside it.
Let people see
the possibility.
This launch-era preview captures the idea in seconds: characters sharing a space, moving around, and bringing their communities with them.
It’s the kind of concrete glimpse I value in marketing. It gives an audience something to imagine joining.
Gross mint proceeds · 3,620 NFTs minted
But every audience has a different reason to join.
Sometimes, the connection
starts with identity.
Beings NFT Campaign direction · 2022Something to see
yourself in.
Beings offered a different creative world: expressive portraits, a colorful cast, and a story extending beyond a single collectible.
As a Prosper client, it brought together the work I led across the agency—client relationships, campaign direction, and a team aligned around the project.
My view of marketing is that the visual identity and the promise need to belong together. A character can catch someone’s eye; the world around it gives them more to connect with.
Secondary trading volume
What I carry forward
Give people a reason to care.
Then bring the work together.
Across these engagements, I moved between client conversations, campaign direction, and the organization behind delivery. Selling the vision and managing the work were connected: a clear idea gave people something to align around.
Prosper brought my commercial and creative instincts into the same role. Understand the audience. Make the value clear. Help the team turn that direction into work people can experience.